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Men heed the call of beauty Men heed the call of beauty Image-conscious male consumers are buying more cosmetics than ever. Anti-aging products are expected to maintain their popularity. However, this amount also includes hairdresser or cosmetic salon costs.
In the past five years, a number of new skin care and color cosmetics brands have entered this market. Nails: For Czech women, well-tended hands and nails have become a necessity, but they still use fewer nail care products than women in the United States. With innovations in the nail care industry and the influence of other Western trends, Czech women are starting to use a wider range of products which will support further growth in the nail care sector. An estimated 45 percent of Czech women use nail polish. The percentage of women using nail art is still relatively low.
Most Czech women do not use brightly colored nail polish, although the younger generation is ready to try unusual colors and patterns. Dental: Currently, the main products in the dental hygiene market are toothpaste and toothbrushes.
Diversification in dental hygiene is still relatively limited for most Central and Eastern European customers, including the Czech Republic. There has also been broader promotion of dental hygienist services, electric toothbrushes, dental floss, interdental brushes, and dental water jets. Fragrances: The Czech fragrance market is mature with a number of well-established international brands in the country.
The market has experienced stable growth over the last decade and is expected to continue to grow.
Online sales and an increased focus on quality branded products have led to a growth in sales of more luxurious perfumes. Other: Czech women are increasingly sensitive about their appearance and the availability of modern treatments, including aesthetic medicines and plastic surgery. In the past few years, many beauty salons have started to offer new thinning equipment for non-invasive liposuction, cryptolisis freezing liposuction , lymphatic drainage, and anti-cellulite lipo-massage.
In the past these treatments were available to only a limited group of women, but are now more widely available and used. Winter Flu Vaccination Service. Boots Cancer Beauty Advisors. Boots Irish Cancer Society partnership.
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